Crowdfunding: New Perspectives for Film Production and Promotion
Abstract
The author presents a new context of film production and promotion in the light of the emergence of the phenomenon of crowdfunding. It offers an answer to the needs of the audience who demand greater involvement in the planning, financing, and managing cultural goods. Their activities form part of the new paradigm of marketing, which assumes consumers’ contribution into the final product, which process is aided by the development of media technologies, especially social media. In the article the author presents the best known examples of crowdfunding campaigns dealing with film. At the same time, while pointing to the controversies and doubts connected with these projects, the author provides an outline of a framework for discussing this new phenomenon and its further development.
Keywords:
crowdfunding, production studies, marketingReferences
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Authors
Blanka Brzozowskakwartalnik.filmowy@ispan.pl
University of Lodz Poland
Kulturoznawca, adiunkt na Uniwersytecie Łódzkim w Instytucie Kultury Współczesnej (Zakład Teorii Kultury). Autorka książek Gen X – pokolenie konsumentów (2005) i Spadkobiercy fläneura. Spacer jako twórczość kulturowa – współczesne reprezentacje (2009).
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