The End of Cinema: Multimedia and Technological Change
Abstract
Friedberg notes that at the end of the 20th century a difference between such media as cinema, television and computers is blurred. This change is attributed to the expansion of digital technologies. Friedberg wonders how the change is being made. She analyses some technological inventions of the 1970s and 1980s (video player, remote control, cable TV) which radically changed the reception of films and television. Computer monitor (plus digital technologies, mouse, keyboard, sensory screen, joystick) is beginning to play a greater role, and so is the small screen (plus interactive forms of video). Films have different versions: on video, on computer discs, on CDs or DVDs, databases, on-line servers. All the appliances challenge the commonly accepted definitions of time, history and memory. McLuhan’s old formula the medium is the message is gradually being replaced with the new one: if the medium is the message, then the message is the Net. Consequently, both the history and theory of film will have to be re-formulated.
- The text is a translation of the chapter The End of Cinema: Multimedia and Technological Change by Anne Friedberg from edited volume Reinventing Film Studies, ed. Christine Gledhill, Linda Williams, Edward Arnold Limited, London 2000. © 2000 by Edward Arnold Limited – Bloomsbury.
Due to copyright restrictions the article is available in the print version only.
Keywords:
digital technologies, technological change, medium, messageReferences
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Authors
Anne Friedbergkwartalnik.filmowy@ispan.pl
University of California, Irvine United States
Profesor University of California w Irvine. Zajmuje się historią i teorią filmu oraz mediów, teorią wizualności, modernizmem, postmodernizmem i feminizmem. Autorka Window Shopping: Cinema and the Postmodern (1993). Przygotowuje pracę The Virtual Window: A Cultural History of Windows and Screens.
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